Gainsborough B&B take winning spot on Channel 4’s ‘Four in a Bed’

Hugh McDaniel and Loretta Adlam stood in front Brampton Dales Farm - Four in a Bed winner

Brampton Dales Farm B&B near Gainsborough were crowned winner of the popular TV programme ‘Four in a Bed,’ which aired this week.

The programme aired on Channel 4 on (Monday 27 February to Friday 3 March 2023) and followed the story of how four bed and breakfast owners competed for the coveted title, to prove their establishments provide value for money. They visited each other’s establishment and had to decide the amount they thought was best for a stay.

B&B owner Hugh McDaniel and colleague Loretta Adlem were thrilled to showcase their establishment, situated near Gainsborough for the popular television show. Their accommodation offers a traditional farmhouse feel and quality customer service. Guests on the show also met the farm animals on site, including their cheeky resident sheep, Ronnie and Reggie!

During their stay, the TV crew also stopped by The Old Nick, the town’s former police station and magistrates court, situated close to the town centre. The grade II listed building has been standing in Gainsborough for over 160 years and is now a police museum and theatre. Guests enjoyed learning about the town’s local history as well as experiencing cell life.

Hugh and Loretta went up against three other establishments this week from across the country. They were put under a microscope when it came to rating their cleanliness, facilities, breakfast and customer service. Other competing establishments were The Mayfield Hotel in Seaburn, Sunderland, The Sutherlands Hotel, Gateshead and Valley View glampsite in Lancashire.

Brampton Dales Farm B&B were crowned the winners on Friday (3 March) with a payment rate of 100%, and they were delighted with the result.

Speaking on the show, Hugh said: “I’m so excited! We’ve been quietly confident but I’m so glad that confidence paid off because we won.”

Watch it back on demand

You can watch back this week’s competition on Channel 4’s on demand. For more information about Brampton Dales Farm B&B, visit

To find more quality places to stay in Gainsborough, head over to our stay page. You can also find great days out and things to do to make a great stay in Gainsborough and Lincolnshire!